1. What is Reach in Marketing?

Reach represents the number of unique people exposed to a marketing message or campaign. It's a key metric for understanding how many different people see your content, as opposed to total impressions which count all views.

2. How Does the Calculator Work?

The calculator uses the reach formula:

Where:

• \( Impressions \) — Total number of times the content was displayed
• \( Frequency \) — Average number of times each person saw the content

Explanation: Reach tells you how many unique people saw your message by accounting for repeated views from the same individuals.

3. Importance of Reach Calculation

Details: Understanding reach helps marketers evaluate campaign effectiveness, allocate budgets efficiently, and avoid audience fatigue from over-exposure.

4. Using the Calculator

Tips: Enter total impressions and average frequency. Both values must be positive numbers (impressions ≥ frequency).

5. Frequently Asked Questions (FAQ)

Q1: What's the difference between reach and impressions?
A: Reach counts unique viewers, while impressions count total views (including multiple views by the same person).

Q2: What is a good reach percentage?
A: This varies by industry, but generally 50-70% of your target audience is considered good for most campaigns.

Q3: How does frequency affect reach?
A: Higher frequency means the same impressions are spread across fewer people, resulting in lower reach.

Q4: When should I focus on reach vs frequency?
A: Focus on reach for awareness campaigns, frequency for conversion/recall campaigns.

Q5: Can reach exceed my target audience size?
A: No, reach cannot exceed your total potential audience size for that channel or demographic.