Best About Me Page Examples & What Makes Them Work

The best “About Me” pages do more than list credentials—they tell a story, show personality, and give visitors a reason to trust you. Top pick: the personal site of author and speaker Marie Forleo (marieforleo.com/about), because it combines a clear value promise, a relatable origin story, and a warm, conversational tone that makes you feel like you already know her. It works because it’s specific, human, and ends with a clear call to action.

What to Look For

Not every great About page looks the same, but the best ones share these traits:

• A clear answer to “why should I care?” within the first two sentences—your unique angle or promise.
• Specific, concrete details (a real anecdote, a number, a place) instead of vague adjectives like “passionate” or “dedicated.”
• A consistent voice that matches your brand—whether that’s professional, witty, or heartfelt.
• A visual element (photo, video, or design) that reinforces the personality.
• A call to action—what do you want the reader to do next: read a post, sign up, contact you?
• Scannable structure—short paragraphs, subheadings, or bullet points so it’s easy to skim.

1. Marie Forleo – The Relatable Expert

Strengths: Opens with a bold promise (“Marie Forleo is a multi-passionate entrepreneur…”), then immediately pivots to a personal story about growing up in a working-class family. Uses humor (“I’m not a guru—I’m a student of life”) and includes a short video that feels like a one-on-one chat. Ends with a clear invitation to join her email list.

Trade-offs: It’s long—about 800 words—so it relies on strong storytelling to keep you reading. The heavy use of first-person might feel too casual for a corporate or academic audience.

Best for: Coaches, creatives, and small business owners who want to build a personal connection with their audience.

2. Basecamp – The Brand Story

Strengths: The company’s About page (basecamp.com/about) is a masterclass in brand personality. It’s written in a witty, irreverent tone (“We’re a software company that’s been around since 1999—ancient in internet years”). It uses a timeline to show evolution, includes photos of the team, and clearly states their philosophy (“We believe in calm, not chaos”).

Trade-offs: It’s less about individual people and more about the company culture. If you’re a solo freelancer, this format won’t translate directly.

Best for: Startups and small companies that want to humanize their brand and stand out from corporate competitors.

3. The Everygirl – The Founder’s Journey

Strengths: Co-founders Alaina and Danielle use a Q&A format that feels intimate and authentic. They share their “why” (creating a resource they wished existed), their biggest failures, and what they’ve learned. The page includes personal photos and links to their individual social profiles.

Trade-offs: The Q&A format can feel disjointed if not edited well. It’s also very long—great for readers who want depth, but not ideal for someone looking for a quick summary.

Best for: Lifestyle bloggers, podcasters, and brands with a strong founder-led story.

4. Moz – The Data-Driven Team

Strengths: Moz’s About page (moz.com/about) balances company history with team spotlights. It includes a “What we believe” section with concrete values, a timeline of milestones, and a grid of team members with short bios. It’s professional but still warm, and it clearly explains what the company does and why it exists.

Trade-offs: The team bios are very short—just a name and title—so it lacks the personal depth of a founder story. It’s more corporate in tone.

Best for: B2B companies, SaaS products, and organizations that want to showcase credibility and culture.

5. Neil Patel – The Proof-Focused Page

Strengths: Neil Patel’s About page (neilpatel.com/about) leads with a photo and a bold statement (“I’m Neil Patel, and I help people make money online”). It then lists his credentials (Forbes, Wall Street Journal, Inc. 500) and includes a short video. The key strength: it’s built around proof—numbers, awards, and logos—so it instantly builds authority.

Trade-offs: It can feel a bit like a resume rather than a story. The heavy focus on achievements might come across as boastful if you don’t have similar wins.

Best for: Consultants, speakers, and experts who want to establish credibility quickly.

How to Choose

Start with your budget and time. If you have zero budget, you can still create a great About page using a free website builder and a selfie—focus on your story and voice. If you have a few hundred dollars, consider hiring a copywriter or photographer to polish it.

Next, think about your use case. Are you a solo freelancer? A founder? A company? The examples above show different approaches: personal storytelling (Marie Forleo), brand culture (Basecamp), founder journey (The Everygirl), team credibility (Moz), and proof-based authority (Neil Patel).

Common trade-offs: A long, story-driven page builds connection but risks losing impatient readers. A short, proof-heavy page builds authority but can feel cold. A Q&A format is engaging but can be messy if not structured well. A team page is great for companies but useless for a solo operator.

Also consider your audience. If they’re looking for a service, they want proof and clarity. If they’re looking for inspiration, they want story and personality. If they’re looking for a community, they want to see the people behind the brand.

Frequently Asked Questions

How long should an About Me page be?

There’s no perfect length, but most effective pages are between 300 and 800 words. The key is to keep every sentence earning its place. If you have a lot to say, use subheadings and break it into sections.

Should I write in first person or third person?

First person (“I”) is more personal and works best for individuals. Third person (“she” or “they”) can feel more formal and is often used for companies. Some pages mix both—start with first person, then switch to third for the team section.

What if I don’t have a big success story?

That’s fine. The best About pages are honest. Share your journey, your struggles, and what you’re working toward. People connect with authenticity more than perfection.

Should I include a photo?

Yes, if you’re a person. Photos build trust. If you’re a company, include photos of your team or your workspace. A blurry selfie is better than no photo at all.

How often should I update my About page?

At least once a year, or whenever you have a major change (new role, new product, new direction). Stale information can hurt your credibility.

Can I use humor on an About page?

Yes, but only if it fits your brand. Basecamp does it well because it’s part of their identity. If you’re in a serious industry, keep it subtle.

Bottom Line

There’s no single “best” About page—it depends on your goals and personality. But if you want a proven template, start with Marie Forleo’s approach: lead with a clear promise, tell a specific story, show your humanity, and end with an invitation. Then adapt it to your own voice and audience.

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