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06 Numbers and Powers

Filter or Hide Generative AI Games on Steam

Card No. 06·17740 · Updated · Standard formula, shown below

Yes. Steam lets you exclude games tagged with generative-AI disclosures from store recommendations and search results, and you can hide individual titles from your account. These controls are separate: filtering targets a category of disclosed content, while hiding is useful for a particular game.

How Steam’s generative-AI filter works

Steam asks developers to disclose certain uses of generative AI on a game’s store page. The disclosure appears in a section describing how the game uses AI, with an explanation supplied by the developer. Steam’s store preferences can use this information to exclude disclosed games from certain browsing surfaces.

The filter is not a general-purpose detector. It relies on information developers provide, so it should not be treated as a guarantee that every game involving generative AI will be identified. Nor does a disclosure necessarily mean that the game’s entire experience was generated by AI: a developer might describe use in artwork, writing, voice, or other content, and the details matter.

Turn on the store preference

Steam’s settings are periodically reorganized, and labels can vary slightly between the website and app. Look in Store Preferences for the option concerning generative AI content. On the Steam website, sign in and open your account’s Store Preferences; in the desktop client, open your account menu and look for Store Preferences. Find the generative-AI content control and choose to exclude that content, then save or confirm if prompted.

  1. Sign in to the Steam account whose store you want to customize.
  2. Open Store Preferences from the account menu or the store’s preferences page.
  3. Find the preference for generative-AI content and enable its exclusion.
  4. Return to the Store and check search, discovery, and recommendation areas where you expect the setting to apply.

Steam’s preference is intended to filter store content based on disclosed use, but it may not remove every mention or every game from every part of Steam. Community discussions, news, external links, and pages you open directly are different from ordinary store recommendations. If an item remains visible, check whether the setting was saved and whether the item actually has a relevant disclosure.

Hide a specific game

If you want to avoid one particular title rather than all disclosed generative-AI games, use Steam’s individual hide control. On a game’s store page, look for the options menu (often shown as a gear or three-dot button) and choose the option to ignore or hide the product. The exact wording and placement can differ across Steam interfaces.

Steam may also offer an ignore control from a game’s listing or recommendation card. Hiding a game is account-specific and mainly affects whether Steam recommends or surfaces it to you. It does not delete the store page, prevent other people from seeing it, or necessarily remove every reference to it from community content.

  • Use the generative-AI preference when you want a broad filter for disclosed content.
  • Use Ignore or Hide when you want to suppress one title, regardless of its disclosure.
  • Use both if you want the broad filter plus extra control over individual games.

What the filter can and cannot catch

The key limitation is disclosure. Steam’s filter can only act on the information available to its store systems; it cannot reliably identify undisclosed use by inspecting every game’s assets or code. A developer could fail to disclose a use, interpret the disclosure requirements differently, or describe the use in a way that does not match what a shopper expects. Conversely, a disclosure may cover limited or behind-the-scenes use rather than AI-generated material that dominates gameplay.

Read the store-page disclosure when the distinction matters. It may clarify whether generative tools were used for player-facing content, such as images, dialogue, or audio, or for other parts of development. The filter is a convenience for browsing, not a certification of how a game was made.

Also distinguish generative AI from other uses of AI. Traditional game systems such as enemy pathfinding, strategic opponents, or procedural behavior are commonly called “AI” in gaming, but that does not automatically mean generative AI. Steam’s generative-AI disclosure concerns generative technology, not every game that has computer-controlled characters.

Why a game may still appear

If a game you expected to filter remains visible, first make sure you changed the preference while signed in to the right account. Then refresh the store page or restart the client and check again. Store recommendations can take time to reflect preference changes, and a title may appear in places that are not governed by the same store filter.

Other common explanations include:

  • The game has not been disclosed or does not carry the relevant store information.
  • You are viewing a direct link, a community post, a news item, or another surface rather than a filtered recommendation.
  • The preference is set to show the content rather than exclude it, or the change was not saved.
  • You are using a different Steam account or browsing while signed out.

If your goal is simply not to see one title, ignore it directly instead of relying on category filtering. If a store-page disclosure seems incomplete, Steam’s reporting or support options may be appropriate, but a report does not guarantee a particular outcome.

Choosing the right approach

For most shoppers, the practical choice depends on how broad the preference should be. The store preference is more convenient if you want fewer disclosed generative-AI games across browsing and discovery. Individual hiding is more precise if you object to a particular game, want to avoid spoilers or promotional material, or do not want to rely on how a category is defined.

Neither setting changes a game you already own or installs a content blocker across the internet. They are Steam account preferences that influence Steam’s own store experience. If you are deciding whether a game’s AI use matters to you, inspect the developer’s disclosure and other store-page details rather than assuming that the tag alone tells the whole story.

Frequently Asked Questions

Can I block every generative-AI game from Steam?
Steam offers a preference to exclude games with generative-AI disclosures from relevant store content, but it cannot guarantee that every such game will be caught. The feature depends on disclosure and may not govern every Steam page or surface.

Does hiding a game remove it from Steam?
No. Hiding or ignoring a game changes how it is presented to your account, especially in recommendations. The store page remains available, and other users can still see it.

Will the filter hide games I already own?
The store preference is for browsing and discovery, not for removing games from your library. It does not uninstall a game or erase it from your account.

Does every game that uses AI count as generative AI?
No. Enemy behavior and other conventional game logic may be described as AI, but that is not automatically generative AI. Check the store-page disclosure for the developer’s stated use.

Why do I still see a game after enabling the filter?
It may lack a relevant disclosure, appear in a section the preference does not control, or be shown through a direct link or community content. Confirm the setting on the correct account, refresh Steam, and ignore the title individually if needed.

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