How to Add a Manager in Google Business Profile

Adding a manager to your Google Business Profile lets another person update your business information, respond to reviews, and post updates without giving them full ownership. This is useful for marketing teams, agency partners, or a trusted employee. You’ll need to be the owner or a current manager of the profile, and you’ll need the person’s Google account email address.

What You’ll Need

• Access to the Google Business Profile you own or manage.
• The email address of the person you want to add (must be a Google account).
• You must have the “Owner” or “Manager” role yourself (only owners can add owners).

Step-by-Step

1. Go to business.google.com and sign in with the Google account that manages the profile.
2. If you have multiple profiles, select the one you want to work with.
3. In the left menu, click Users (under “Business profile” or in the “More settings” area, depending on your view).
4. Click the blue Add button (or “Add user” in the top right).
5. Type the person’s full Google email address in the field.
6. Choose the role: Manager (can edit all info, respond to reviews, and manage users except owners) or Owner (full control, including adding other owners). For a standard manager, select “Manager”.
7. Click Add or Invite. The person will receive an email invitation.
8. Ask the person to open the email and click Accept invitation. They may need to sign in to their Google account first.
9. Once accepted, they’ll appear in your Users list with the role you assigned.

Common Mistakes

• Adding the wrong email – Make sure you have the exact address. If they use a non-Google email, they can still be added, but they’ll need to create a Google account with that address.
• Giving Owner access when you only meant Manager – Owners can remove you, so be deliberate about the role.
• Not telling the person to accept the invite – The invitation expires after 30 days, so follow up.
• Looking in the wrong place – In the new Google Business Profile interface, “Users” may be under “Business profile settings” or “Access” – it’s not always visible in the left menu.

Tips

• Use a shared agency email if you’re adding an entire team, so you only manage one invite.
• Review your user list every few months and remove people who no longer need access.
• If you’re adding an owner, you must be an owner yourself – managers cannot add owners.
• For safety, never give a manager the ability to delete the profile – managers can’t, only owners can.

Troubleshooting

The person didn’t get the email invitation: Check your Users list – if it says “Invited” next to their name, the invitation is pending. You can click the three-dot menu next to their name and choose Resend invitation. Also ask them to check spam/promotions folders.

You can’t find the Users option: If you’re in the new dashboard, click the three-dots menu (⋯) in the top right, then “Business profile settings”, and then “People and access”. Or go directly to business.google.com/locations and select “Users” from the left menu.

The person says they can’t accept the invite: They need to be signed into the Google account that matches the email you used. If they have multiple accounts, ask them to open an incognito window and sign in with that specific account.

You get an error saying you don’t have permission: Only owners can add owners, and only owners/managers can add managers. If you’re a manager, you can only add other managers, not owners. Contact an existing owner to adjust your role.

The invitation expired: Simply remove the pending user and add them again with the same email.

Frequently Asked Questions

Can I add someone with a non-Google email? Yes, but they’ll need to create a Google account with that email to accept the invite and access the profile.

What’s the difference between Manager and Owner? A manager can edit all business information, respond to reviews, and manage users (except owners). An owner has full control, including the ability to remove other owners and delete the profile.

Can a manager add another manager? Yes, a manager can add other managers, but they cannot add owners.

How many managers can I add? There’s no set limit, but Google recommends keeping the list small for security. You can add as many as you need.

Can I remove a manager later? Yes, go to Users, click the three-dot menu next to their name, and select “Remove access”. They’ll lose access immediately.

What if the person I added is not responding? The invitation lasts 30 days. After that, you’ll need to re-add them. You can also resend the invitation from the Users list.

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