How to Create a Pinterest Business Account

A Pinterest business account gives you access to business-focused tools such as analytics, advertising features, and a business profile. You can create a new account or convert an existing personal account; have an email address ready, and use a desktop browser if you want the clearest setup flow.

What You’ll Need

• An email address you can access, or an eligible sign-in option offered on Pinterest.
• A password if you register with email.
• Your business name, website, and business type, if you have them. A website is useful but is not required to create an account.
• Access to the personal Pinterest account you want to convert, if you are upgrading one.

Step-by-Step

1. Choose new or existing account. If you want to keep personal Pins and boards separate, create a new business account. If you want to retain your existing profile and build on its boards, convert that personal account instead. Avoid making a second account with the same email address; Pinterest may direct you to sign in to the account already associated with it.
2. Open Pinterest’s business registration page. Visit Pinterest in a browser and choose the option to create a business account. If you are already signed in, open the account menu and look for an option to add or create a business account. Labels and layout can vary by device or region. On mobile, use the Pinterest app or browser options shown for your account.
3. Enter your registration details. For a new account, enter your email address, create a password, and provide your age if requested. You may also be offered another sign-in method. Use details you control and can recover later, then select the option to continue or create the account.
4. Confirm your email if prompted. Check your inbox for a Pinterest verification message and follow its link or enter the code shown. If it is missing, check spam or junk folders, confirm that you typed the address correctly, and request another message from the sign-up screen.
5. Complete the business profile questions. Enter your business or brand name, country or region, preferred language, and business type when asked. Choose the closest accurate category. Add your website if you have one; if you do not, skip that field when possible rather than entering a made-up address.
6. Choose how you plan to use Pinterest. Pinterest may ask whether you want to grow an audience, drive website traffic, or promote products or services. Select the goals that fit your business. These choices help tailor suggestions and do not prevent you from using other business tools later.
7. Decide whether to follow setup suggestions. You may be offered options such as creating a Pin, saving content, installing a browser button, or exploring advertising. You can complete relevant tasks or skip them and return later. Do not start an ad campaign unless you intend to configure and review it.
8. Review your profile. Open your profile and check the name, username, image, and description. Add a concise description of what your business offers. Make sure contact and website information are accurate and that you are not sharing information you do not want visible publicly.
9. Optionally claim your website. In account settings, look for the website or claimed accounts area and follow Pinterest’s displayed instructions. Depending on the available method, you may need to add a verification file, HTML tag, or DNS record. Complete this only if you control the site or can ask its administrator to make the change. Claiming a website is not necessary to create the business account.
10. Check business tools and security. Open the account menu or business hub to find analytics and other tools available to your account. Review account settings, use a unique password, and enable any additional sign-in protection Pinterest offers. Store recovery details somewhere you can access them.

Common Mistakes

• Choosing the wrong account path: Converting a personal account keeps its existing profile and content with the business account. Create a separate account if you need a clear boundary between personal and business activity.
• Using an inaccessible email: You may need it for verification, password recovery, and account notices. Check access before registering.
• Entering a guessed website: An incorrect URL can confuse visitors and prevent successful website verification. Leave the field blank if you do not have a suitable site.
• Expecting every feature immediately: Available tools can depend on location, account status, and Pinterest’s current interface. A business account does not guarantee that every advertising or commerce feature is available.
• Sharing private information in the profile: Treat the profile and published content as public unless Pinterest clearly indicates otherwise.

Tips

• Choose a business name and username that people can recognize and that match your other public channels where practical.
• Write a specific profile description: say what you offer and who it is for, without relying on a list of unrelated keywords.
• Start with a few useful, well-organized boards that reflect what your audience might search for. Use clear titles and descriptions.
• Before publishing, check that each Pin’s destination link works and leads to the content described.
• If more than one person will manage the account, review Pinterest’s available access and permissions options rather than sharing a password unnecessarily.
• Keep your email and recovery information current. Account settings and feature names may change, so use the current prompts in Pinterest rather than relying on an old screenshot.

Troubleshooting

• The email address is already in use: Sign in with it and check whether you already have a Pinterest account. If you forgot the password, use the password-reset option. If you need separate personal and business accounts, follow Pinterest’s current guidance for adding an account and use a different email where required.
• No verification email arrives: Check spam, junk, and filtered folders; search for Pinterest; then confirm the address and request a new message. If your mailbox blocks automated messages, try an email address you can access reliably.
• The sign-up page will not load or continue: Refresh the page, try a current browser, and temporarily disable extensions that may block scripts or cookies. You can also try a private window or another device. Do not repeatedly submit a form if you are unsure whether it created an account; first try signing in.
• You cannot find the business-account option: Open the account menu and check settings for business or account-management options. Pinterest changes its interface, and mobile and desktop menus may differ. Try the business registration page in a browser if the app does not show the option.
• Website claiming fails: Confirm that you entered the correct domain and applied the exact verification instructions Pinterest provides. DNS updates can take time to appear. If you do not control the website settings, ask its administrator to complete the verification; do not alter site or DNS records without permission.
• You converted the wrong account: Review account settings for available account-management choices or consult Pinterest Help. Before changing account type again, check what will happen to your profile, Pins, and access so you do not unintentionally disrupt them.

Frequently Asked Questions

Is a Pinterest business account free?
A standard business account can be created without a sign-up fee. Advertising and some services may involve costs, so review their terms and settings before using them.

Can I convert my personal Pinterest account?
Yes. Pinterest provides an option to convert a personal account to a business account. Your existing profile and content remain associated with that account, so create a separate account if you want to keep them apart.

Do I need a website to create a business account?
No. You can usually create the account without a website. A website can be added or claimed later if you have one and can verify that you control it.

Can I have a personal and a business account?
You can manage separate accounts, subject to Pinterest’s current account and email requirements. Use the account menu to add or switch accounts, and keep track of which profile you are using before publishing.

What is the difference between a business and personal account?
A business account includes business-focused features such as analytics and access to promotional tools. A personal account is intended for individual use and does not provide the same business-oriented experience.

Can I change my business account back to personal?
Pinterest may offer an account-type change in settings. Check the current instructions and review the effects on your tools and content before confirming.

Related

• Wolverine: How to Beat Omega Red First Boss Fight
• Intimate Images Shared Without Consent: First Steps
• Best Core Keeper Builds for Solo and Co-op