Peacock Raises Streaming Prices Again? What Subscribers Should Know

Yes. Peacock raised the prices of its paid streaming plans in July 2025, marking another increase after its 2024 price adjustment. The change affected new and existing subscribers, although the timing and exact amount depend on the plan and billing route.

What changed in Peacock’s latest price increase

In July 2025, Peacock increased the monthly price of Premium from $7.99 to $10.99 and Premium Plus from $13.99 to $16.99. Annual prices also went up: Premium rose from $79.99 to $109.99, while Premium Plus moved from $139.99 to $169.99. These are the U.S. list prices announced for the plans, before any applicable taxes or promotional offers.

The new prices represented a $3 increase per month for each tier. For customers paying annually, the increase was $30 per year. Peacock generally applies a new subscription price at the next billing cycle after the change takes effect, but billing notices and timing can vary, especially for subscriptions managed through an app store or another provider.

So “again” is fair: Peacock also raised its prices in July 2024. At that time, Premium increased from $5.99 to $7.99 monthly, and Premium Plus rose from $11.99 to $13.99 monthly. Annual plan prices increased then as well. A subscriber who stayed on the same monthly tier through both adjustments would therefore see a cumulative $5 monthly increase compared with the price before July 2024.

What the plans include

Peacock’s paid tiers differ mainly in advertising, downloads, and access to live programming. Premium is the lower-priced paid plan, with ads in most on-demand content. Premium Plus costs more and is marketed as the ad-free option for most on-demand programming, with exceptions such as certain channels, live events, and content where advertising is part of the stream.

• Premium: Includes Peacock’s on-demand library and live programming, with advertising. It does not provide the full ad-free experience.
• Premium Plus: Adds fewer ads in eligible on-demand content and features such as downloads for eligible titles. Some live content and other exceptions may still include ads.

“Ad-free” does not mean every minute of every stream has no advertising. Live sports, live channels, and certain programs can include commercial breaks or promotional material. Features and availability can also change, so check the plan description shown at signup rather than relying on a short label alone.

Peacock has also offered free access or limited promotional arrangements at different times through partners and bundles. Those offers are not the same as a permanent, generally available free tier, and eligibility or terms may change. If you see Peacock included with another service, confirm whether it is a trial, a discounted period, or an ongoing benefit—and what happens when the promotion ends.

Why Peacock keeps changing prices

Streaming services periodically adjust subscription prices as they invest in programming, sports rights, technology, and distribution. Peacock’s catalog includes entertainment from NBCUniversal as well as live and on-demand programming. The company has also used sports and other live events to distinguish the service from platforms built primarily around on-demand shows and films.

Those business pressures offer context, not a guarantee that a particular increase pays for a particular show or event. The practical point for subscribers is that streaming prices are not fixed indefinitely. A plan that once seemed inexpensive can become a meaningful recurring expense when combined with several other subscriptions.

How to check your actual charge

The advertised list price may not match the amount or date on a particular bill. First identify who bills you. A Peacock subscription may be billed directly by Peacock or managed through an app store, a television or internet provider, or a promotional bundle. The account or receipt from that billing source is the best place to verify renewal terms.

1. Open the Peacock account or the service that manages your subscription and find the plan or subscription details.
2. Check the current tier, renewal date, and displayed recurring price. Review the latest email receipt or price-change notice as well.
3. Look for promotional terms, taxes, or bundled-service conditions that could affect the charge.
4. If the displayed amount does not match the charge, contact the company shown on the payment receipt; that is usually the party responsible for billing changes and cancellations.

Do not assume that deleting the Peacock app cancels a subscription. Cancellation needs to be completed through the account or billing provider that handles the recurring payment. Keep any confirmation message or receipt so you can verify the cancellation date.

Is annual billing still worth considering?

At the July 2025 list prices, a year of Premium at $109.99 costs less than paying $10.99 for 12 monthly payments, which would total $131.88 before tax. Premium Plus at $169.99 annually compares with $203.88 for 12 monthly payments of $16.99. The annual plans therefore offer a lower effective cost if you keep the service for the full year.

The trade-off is flexibility. Monthly billing is easier to stop if you only want Peacock for a particular season, event, or series. Annual billing requires a larger payment upfront and may be less useful if your viewing habits change. Compare the current checkout price and cancellation terms; promotional rates and future price changes can alter the calculation.

One common misconception is that an annual plan locks in a price forever. It generally covers the stated subscription period, but it does not guarantee that the renewal price will remain unchanged. Read the renewal notice and account details before the next billing date.

How to decide whether to keep or change plans

Start with what you actually watch, not just the list of included features. If you primarily use Peacock for a particular show or sports season, estimate how many months you need it and compare that with the annual commitment. If you watch throughout the year, annual billing may reduce the effective monthly cost at the listed rates.

• Choose Premium if you can tolerate ads and want the lower recurring price.
• Consider Premium Plus if reduced advertising and eligible downloads are valuable enough to justify the difference.
• Check whether a legitimate bundle or promotion is available through a provider you already use, and confirm its expiration and renewal price.
• Cancel or pause where available if you are not using the service; check the provider’s terms to know when access ends.

Also compare the combined cost of all your streaming services. A small monthly increase can matter more when several subscriptions renew at once. Reviewing your bank or card statements periodically can reveal services you forgot were active.

Frequently Asked Questions

Did Peacock raise prices in 2025?
Yes. In July 2025, the monthly prices listed for Premium and Premium Plus increased by $3 each, to $10.99 and $16.99. Annual prices rose by $30 each.

How much did Peacock cost before the 2025 increase?
Before the July 2025 adjustment, Premium was listed at $7.99 per month or $79.99 per year. Premium Plus was $13.99 per month or $139.99 per year.

Will existing Peacock subscribers pay the new price?
Generally, subscribers are moved to the new price at a renewal after the change, with notice from the billing provider. Check your account and receipt for your specific date and amount.

Does Peacock Premium Plus have no ads?
It reduces ads in eligible on-demand programming, but some live programming, channels, and other exceptions may still contain advertising. Check Peacock’s current plan terms for details.

Can I cancel Peacock if the price went up?
Yes, but cancel through the company that bills the subscription. Removing the app does not itself stop recurring billing. Check the account for the cancellation confirmation and end-of-access date.

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