Apple October 22 Event: What to Expect

Apple has announced a product launch event for October 22, and based on the company’s typical fall schedule and current rumors, the focus will be on new iPad models and the first Macs powered by the M4 chip. You can expect updated iPad mini and entry-level iPad tablets, along with refreshed MacBook Pro, iMac, and Mac mini computers. This article breaks down what’s likely to be announced, what probably won’t appear, and how to watch the event.

Background: Why an October Event?

Apple has held October events in several recent years to refresh products that weren’t ready for the September iPhone launch. The September 2024 event introduced the iPhone 16 lineup, Apple Watch Series 10, and AirPods 4, but left the Mac and iPad lines untouched. October is the traditional window for Apple to update its computers and tablets, and 2024 follows that pattern with the M4 chip rollout. The company first introduced the M4 in the iPad Pro in May 2024, and the October event is expected to bring that chip to the Mac lineup.

Likely Announcements: New iPads

The most concrete rumors point to two iPad updates. The iPad mini is due for a refresh, with the current model being the 6th generation from 2021. Reports suggest the new iPad mini will feature the A17 Pro or A18 chip, enabling Apple Intelligence, and may include improved cameras and support for the Apple Pencil Pro. The entry-level iPad (10th generation) is also expected to get a spec bump, possibly with the A16 chip and a faster processor, though the design is likely to remain similar. Both tablets would likely retain their current price points, making them more accessible entry points to Apple’s ecosystem.

Likely Announcements: M4 Macs

Apple’s transition to the M4 chip is the centerpiece of the Mac updates. The MacBook Pro is expected to receive the M4, M4 Pro, and M4 Max chip options, bringing significant performance gains over the M3 series. The iMac is also due for an update, likely with the base M4 chip. The Mac mini, which hasn’t seen a redesign in years, is rumored to get a smaller form factor and M4/M4 Pro options. These Macs would be the first to feature the M4 family outside of the iPad Pro, and they’re expected to support Apple Intelligence features that require the newer silicon.

What Probably Won’t Appear

It’s unlikely we’ll see new iPhone models, Apple Watch, or AirPods, as those were just updated in September. The Mac Pro and Mac Studio, which are higher-end and less frequently updated, are also not expected at this event. A new Apple TV or HomePod is possible but not strongly rumored. Vision Pro updates are also unlikely, as the device launched earlier in 2024 and Apple typically doesn’t update it within the same year.

How to Watch and What to Expect

Apple typically streams its events live on its website, the Apple TV app, and YouTube. The event will likely start at 10 a.m. PT (1 p.m. ET), and you can watch the replay afterward if you miss it. Pre-orders for the new devices usually open immediately after the event, with shipments starting the following week. If you’re considering a purchase, it’s worth waiting for the event to see the final specs and pricing, as rumors can sometimes be inaccurate.

Common Misconceptions

One common misconception is that Apple events always announce products that ship immediately. In reality, some products are announced with a “coming later” date. Another is that the M4 chip is a minor upgrade; in benchmarks, the M4 shows significant single-core performance gains over the M3, and the M4 Pro/Max will likely be even more powerful. Also, while Apple Intelligence is a major selling point, not all older devices will support it—the M4 Macs and new iPads will, but many Intel-based Macs won’t.

Frequently Asked Questions

Will there be a new iPhone at the October event?

No, the iPhone 16 series was already announced in September. October events are typically reserved for Macs and iPads, and there are no credible rumors of another iPhone launch this year.

Should I buy the current iPad mini or wait?

If you need a tablet now, the current iPad mini is still a solid device, but it’s over three years old. Waiting a few days for the October 22 event is wise, as the new model is expected to be a significant upgrade with a faster chip and Apple Intelligence support.

Will the new Macs support Apple Intelligence?

Yes, the M4 chip is designed to support Apple Intelligence, and the new Macs will likely be among the first to fully utilize its features. However, some Apple Intelligence features may roll out gradually, so not all will be available at launch.

How much will the new devices cost?

Pricing is expected to remain similar to current models, with the iPad mini starting around $499 and the MacBook Pro starting around $1,599. However, prices can change, and Apple may introduce new tiers, so it’s best to wait for the official announcement.

Can I trade in my old device?

Yes, Apple offers trade-in credits for eligible devices, which can be applied toward the purchase of a new Mac or iPad. You can get a quote on Apple’s website or at an Apple Store, and the credit is typically higher for newer models.

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