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06 Numbers and Powers

Verizon Disney Bundle Price Increase: What to Know

Card No. 06·27950 · Updated · Standard formula, shown below

Yes, Verizon has increased the price of its Disney Bundle add-on for many customers. The monthly cost for the plan that includes Disney+, Hulu, and Max has gone up by $5 for most subscribers, from $10 to $15 per month, with the new rate appearing on bills starting in late 2024 and early 2025. This article explains the change, who it affects, how to check your own bill, and what your options are if you want to lower the cost.

Background: Why Verizon Bundled Disney+ in the First Place

Verizon began offering Disney+ free to many unlimited wireless customers in late 2019, when the streaming service launched. The deal was a major marketing tool: get a year of Disney+ on Verizon’s top unlimited plans. Over time, the offer evolved. By 2021, Verizon introduced a paid add-on that combined Disney+ and Hulu (with ads) for $9.99 per month, and later added ESPN+ to some tiers. In 2023, after Disney and Warner Bros. Discovery announced a combined Disney+, Hulu, and Max bundle, Verizon became one of the first carriers to offer it as an add-on for the same $10 monthly price. That promotional pricing was never guaranteed to last, and the recent increase reflects the end of that introductory rate.

What Exactly Changed and Who Is Affected

The core change is straightforward: the monthly price for the Verizon Disney Bundle (Disney+, Hulu, and Max, all with ads) rose from $10 to $15. This applies to customers who added the bundle to a postpaid unlimited wireless plan. It does not affect:

  • Customers who are still on a plan that includes Disney+ as a free perk (though Verizon has largely phased out those plans).
  • People who subscribe to Disney+, Hulu, or Max directly through the streaming services themselves.
  • Verizon customers who have only the Disney+ and Hulu bundle without Max, which may have a different price.

Verizon notified affected customers via bill messages, emails, and text alerts in the weeks before the change. The increase is not optional; it applies automatically to the add-on. If you did not receive a notice, you can still check your current bill or the My Verizon app to see what you are being charged.

How to Check Your Current Price and Plan

If you are unsure whether you are affected, here is how to find out:

  1. Open the My Verizon app or go to verizon.com and log in.
  2. Go to the Plan or Add-ons section.
  3. Look for a line item labeled “Disney Bundle” or “Disney+, Hulu, Max.”
  4. Check the monthly price next to it. If it shows $15, you are on the new rate. If it still shows $10, you may be on a legacy offer or a different bundle.

You can also call Verizon customer service or use the chat feature in the app to ask about your specific add-on price. Keep in mind that the price shown on your bill may be prorated if the change happened mid-cycle.

Common Misconceptions and What People Get Wrong

Several myths have circulated about this price increase. Here are the most common ones:

  • “It’s a mistake on my bill.” No, the $5 increase is intentional and was announced. It is not a billing error.
  • “I can keep the old price by switching plans.” No. The $10 rate was promotional and is no longer available to any current or new customers. Switching to a different unlimited plan will not restore it.
  • “The price increase applies to all Verizon customers.” Only those who have the Disney Bundle add-on. Customers with other add-ons (like Netflix or Apple One) are not affected.
  • “If I cancel the bundle, I lose my Verizon discount.” You lose the bundle itself, but you do not lose any other plan discounts. You can always resubscribe later at the current price.

Your Options: Keep It, Cancel It, or Switch

You have three main choices when facing the higher price:

  1. Keep it. If you regularly watch Disney+, Hulu, and Max, $15 per month is still cheaper than subscribing to all three separately (which would cost roughly $30 or more).
  2. Cancel it. Go to My Verizon > Add-ons > Manage, and remove the Disney Bundle. You can still subscribe to each service directly, but you will lose the convenience of one bill.
  3. Switch to a different bundle. Verizon offers other streaming add-ons like Netflix and Max (with ads) for $10 per month, or Apple One for a similar price. If you do not need all three Disney services, switching could save you $5 per month.

Before canceling, check if you are using the bundle’s perks, such as the ESPN+ sports content or the ability to watch Hulu live TV (if you have that tier). If you only watch one service, it may be cheaper to subscribe directly to that one service.

How the Price Compares to Subscribing Directly

As of early 2025, here is how the Verizon bundle stacks up against direct subscriptions (all with ads, monthly):

  • Disney+ (with ads): about $8
  • Hulu (with ads): about $8
  • Max (with ads): about $10
  • Total if bought separately: about $26

So even at $15, the Verizon bundle saves you roughly $11 per month compared to buying each service individually. That is still a good deal for households that use all three. However, if you only use one or two of the services, the math changes. For example, if you only watch Disney+, you would be paying $15 for one service that costs $8 directly—so canceling and subscribing directly would save you $7 per month.

Frequently Asked Questions

Will the price increase affect my existing Disney+ account?

No. Your Disney+ account and its watch history, profiles, and settings remain the same. The only change is what Verizon charges you for the bundle on your wireless bill. You do not need to re-register or change your Disney+ login.

Can I get the old $10 price back by calling customer service?

No. The $10 rate was a promotional price that has ended for everyone. Customer service representatives do not have the ability to restore it. Some customers have reported retention offers, but these are not guaranteed and are not offered to everyone.

Is the price increase only for new customers?

No. It applies to existing customers who have the bundle, not just new ones. Verizon announced the change for all current subscribers of the Disney Bundle add-on. New customers who sign up now will also pay $15.

What if I want to cancel the bundle but keep my Verizon plan?

You can cancel the Disney Bundle add-on at any time without affecting your wireless plan. Go to My Verizon > Add-ons > Manage, and remove the bundle. The change takes effect at the end of your current billing cycle, so you will not be charged for the next month.

Does the price increase apply to the Disney+ and Hulu bundle without Max?

Verizon has largely phased out the standalone Disney+ and Hulu add-on. If you are on an older plan that still has it, the price may not have changed, but Verizon has been migrating customers to the three-service bundle. Check your bill to see exactly what you are paying for.

Are there any discounts for students or military members?

Verizon occasionally offers discounts on add-ons for students, military, and first responders, but these are not always available for the Disney Bundle. Check the My Verizon app under “Offers” to see if you qualify for any current promotions.

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